Category: Digital Marketing

Digital Marketing

What trends are shaping the future of B2B event planning?

future of B2B event planning What trends are shaping the future of B2B event planning? The landscape of B2B events

Digital Marketing

Nearly all ChatGPT users still rely on Google: Data

Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO

Digital Marketing

Google adds YouTube breakdowns for Demand Gen campaigns

Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care.

Digital Marketing

Facebook ad costs jump 21% in 2025, but still beat Google

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost

Digital Marketing

Google Ads adds new reporting for AI Max campaigns

Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach.

Digital Marketing

Auditing and optimizing Google Ads in an age of limited data

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring

Digital Marketing

Google AI Mode may become the default Google Search experience “soon.”

Logan Kilpatrick, lead product manager for Google, said on Friday that Google’s AI Mode will be the “default” search experience

Digital Marketing

In memoriam: Alan Bleiweiss has passed away

The search marketing community today is remembering Alan Bleiweiss, a veteran SEO consultant known for his detailed forensic site audits,

Digital Marketing

How generative engines define and rank trustworthy content

Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny. One

Digital Marketing

EU fines Google $3.5 billion over anti-competitive ad-tech business

The European Commission fined Google 2.95 billion euros ($3.45 billion) for its dominance and anti-competitive ad-tech business. The EU Commission

Digital Marketing

SEO in the age of AI: Becoming the trusted answer

For years, I’ve updated my working definition of SEO to capture how the discipline has evolved. Here’s how those definitions

Digital Marketing

Google Ads API to switch to a monthly release cycle

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more

Digital Marketing

Gating in an AI world: What to hide, what to show, and why

For as long as marketers have been chasing leads online, the debate over gated versus ungated content has raged. Entire

Digital Marketing

Apple to launch AI search for Siri in 2026: Report

Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will debut next spring as

Digital Marketing

How to use Google Ads Auction Insights to outrank competitors

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report.

Digital Marketing

Google can keep Chrome, but exclusive search deals must end

Google can keep its Chrome browser, but it can no longer have exclusive search deals and must share its search

Digital Marketing

Google Ads select location assets using Google Maps

Google Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition should

Digital Marketing

Viral post accuses Google’s AI Overviews of breaking its own spam rules

A viral social media post is roasting Google’s AI Overviews – the company’s AI-generated answers in search results – accusing

Digital Marketing

How generative AI is quietly distorting your brand message by Semrush Enterprise

Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and

Digital Marketing

How to create content that works for search and generative engines

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of

Digital Marketing

Why your Amazon Ads aren’t delivering: 6 critical issues to fix

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from

Digital Marketing

SEO personas for AI search: How to go beyond static profiles

Simplified personas built as fictional characters with broad pain points are outdated in the future of search. Think “Curious Cathy,”

Digital Marketing

ChatGPT, AI tools gain traction as Google Search slips: Survey

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s

Digital Marketing

Google AI, ChatGPT rarely agree on brand recommendations: Data

Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign

Digital Marketing

How to get your service area business verified on Google

Getting your service area business verified on Google can be challenging, especially when video verification is required. What Google expects

Digital Marketing

Google fixes reduced crawling issue impacting some websites

Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was “reduced / fluctuating crawling”

Digital Marketing

Technical SEO for GenAI: How bots see, crawl & rank your brand by Edna Chavira

GenAI-powered search doesn’t behave like Google. Large Language Models (LLMs) and AI agents don’t just index—they interpret, summarize, and rank

Digital Marketing

Google traffic to news publishers is steady, but it isn’t traditional Search

Google has remained a stable source of traffic to news publishers over the past year. Although many websites have seen

Digital Marketing

A technical SEO blueprint for GEO: Optimize for AI-powered search

When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself.

Digital Marketing

TikTok limits posts to five hashtags

TikTok is capping hashtags at five per post, a shift some users have recently noticed through in-app notifications. Details. TikTok

Digital Marketing

Google’s great clarity cleanup: 3 shifts redefining the Knowledge Graph and its AI future

Google’s Knowledge Graph saw its largest contraction in a decade in June: a two-stage, one-week drop of 6.26% – over

Digital Marketing

Google Ads adds ‘Share of Cost’ toggle to PMax reporting

Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving advertisers visibility into how

Digital Marketing

The end of easy PPC attribution – and what to do next

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their

Digital Marketing

Call it whatever you want – just don’t call it ‘Answer Engine’

The war for naming and defining the new search is more ferocious than ever. I don’t care what you call

Digital Marketing

Facebook upgrades Professional Dashboard with new insights

Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights, streamlined navigation, and improved

Digital Marketing

LinkedIn expands Thought Leader Ads to promote event posts

LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly to a LinkedIn Event

Digital Marketing

The ultimate Shopify SEO and AI readiness playbook

Shopify powers over 5 million active stores and remains the go-to ecommerce platform for many fast-growing brands. Its out-of-the-box setup

Digital Marketing

Google boosts iOS App campaigns with new formats, AI tools

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered

Digital Marketing

How to build a paid media team in the AI age

Single-channel experts? Getting left behind by most (non-enterprise) marketing teams. Hiring for experience only? There’s more to the top-tier marketer

Digital Marketing

YouTube expands Promote tools, no Google Ads needed

YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts, improving auto-dub editing, and

Digital Marketing

How to calculate link building ROI and justify your SEO investment by Stellar SEO

Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies

Digital Marketing

How to use CRM data to inform and grow your PPC campaigns

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources

Digital Marketing

How to optimize B2B PPC spend when budgets and confidence are low

By now, you’re almost certainly feeling the effects of the tariff teeter-totter by the U.S. that started earlier this month.

Digital Marketing

Google hypes AI Overviews, refuses to answer CTR question

Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged

Digital Marketing

GA4 updates: Snapshot templates added, Aggregate Identifiers improved

Google Analytics just made it easier to get quick insights and more accurate attribution. The Reports snapshot section now includes

Digital Marketing

Meta adds dynamic overlays to Advantage+ Catalog ads

Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price,

Digital Marketing

YouTube is testing AI Overviews in its search results

YouTube is testing a new AI Overviews carousel. It will appear in search results for select queries. The feature uses

Digital Marketing

Google Ads expands Checkout on Merchant to Demand Gen campaigns

Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only

Digital Marketing

Google Ads introduces tree table views for enhanced reporting

Google Ads quietly rolled out Tree Table Views within its reporting interface, offering advertisers a more structured way to analyze

Digital Marketing

Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Shopify is changing how it handles checkout. If you’re running Google Ads or Analytics, you’ll need to act soon. Key

Digital Marketing

Google Ad spend continues to outpace traffic volume: Report

Google search ad spending grew 9% year over year in Q1 2025, according to new data from digital marketing agency

Digital Marketing

What’s under the hood matters more than ever for SEO success by Edna Chavira

The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to

Digital Marketing

DOJ unveils plan to end Google’s illegal search monopoly

The U.S. Department of Justice and a coalition of states unveiled their proposed remedies today aimed at dismantling Google’s illegal monopoly in

Digital Marketing

Google Ads to show ads in the top ads position, also in the bottom ads position

Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom

Digital Marketing

Search behavior, decoded: What platform preference really tells us

When we talk about search, we usually focus on what people are looking for – keywords, queries, and intent. But

Digital Marketing

Google Analytics 4 fixes data gaps, now flags issues early

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and

Digital Marketing

Court: Google’s illegal ad tech monopoly harmed the open web

The U.S. Department of Justice successfully prosecuted its antitrust case against Google, with Judge Leonie Brinkema ruling that the company

Digital Marketing

The ROAS illusion: Rethinking what Google Ads success looks like

Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for years. It’s easy to

Digital Marketing

The best affiliate networks by need and use case

Affiliate networks aren’t one-size-fits-all. Between evolving tracking laws, new tech capabilities, and shifting fee structures, the best choice depends on

Digital Marketing

U.S. search ad revenues surged to $102.9 billion in 2024

Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report.

Digital Marketing

Google Search boss: AI Overviews boost click quality

AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators.

Digital Marketing

Google Ads API v19.1 adds new Demand Gen, video campaigns features

Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video

Digital Marketing

TikTok Ads introduces new exclusion lists

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more

Digital Marketing

Apple rebrands Search Ads as Apple Ads

Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store.

Digital Marketing

Google Search to redirect its country level TLDs to Google.com

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means

Digital Marketing

Google sends personalized growth plans to advertisers, pushing AI-driven solutions

Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details.

Digital Marketing

Google’s anti-privacy bill push sparks outrage among advertisers

Google is being criticized for sending emails to small business owners urging them to oppose California Assembly Bill 566, legislation

Digital Marketing

High-value GenAI use cases for DAM

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has

Digital Marketing

Strategies for recipe, travel, and lifestyle bloggers

The dust still hasn’t settled. If you’re a recipe, travel, or lifestyle blogger, chances are the past few weeks have

Digital Marketing

A testing primer for B2B paid social creative optimization

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in

Digital Marketing

Google Performance Max gets new customer goals, image controls

Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and

Digital Marketing

Marin Software plans to shut down after years of decline

Online advertising platform Marin Software announced plans today to dissolve the company, subject to shareholder approval. Marin’s board of directors

Digital Marketing

Uber Advertising partners with Instacart to expand CPG reach

Uber Advertising will integrate Instacart’s Carrot Ads solution to extend the reach of Uber Eats’ Sponsored Items to more Consumer

Digital Marketing

Google officially rolls out links in AI Overviews to its own search results

A few weeks ago, we caught Google linking text within its AI Overviews to its own search results. Well, today

Digital Marketing

26 A/B testing ideas to increase click-through rates and boost conversions

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have

Digital Marketing

Google quality raters now assess whether content is AI-generated

Google is directing its quality raters to watch out for pages with main content created with automated or generative AI

Digital Marketing

How AI-powered search is reshaping SEO (and what to do about it)

Digital Marketing

Early insights on AI shopping tool

With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will

Digital Marketing

The uncontested paid search problem—and what it’s costing you

Digital Marketing

Advertisers pull back from TikTok, boost Meta amid ban uncertainty

Already facing a sale or ban order, TikTok faced additional pressure in Q1 as major brands scaled back advertising spending

Digital Marketing

Microsoft officially launches Copilot Search in Bing

After a couple of months of testing, Microsoft has officially and formally announced the launch of Copilot Search in Bing.

Digital Marketing

Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report

Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment

Digital Marketing

Google Analytics rolls out Generated Insights feature

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature

Digital Marketing

Google Demand Gen ads now feature landing page screenshots

Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to

Digital Marketing

Trump extends TikTok sale/shutdown deadline by another 75 days

President Trump extended the deadline for ByteDance to sell TikTok’s U.S. operations by 75 days, pushing the cutoff date to

Digital Marketing

Leaked doc reveals scoring system for AI-generated responses

Apple’s internal playbook for rating digital assistant responses has leaked — and it offers a rare inside look at how

Digital Marketing

Build a smarter SEO content strategy by Digital Marketing Depot

A great piece of content doesn’t just rank—it drives the right traffic, at the right time, with the right message.

Digital Marketing

Google launches automatic marketing content extraction

Google today rolled out a new feature that automatically uses businesses’ marketing content to enhance their visibility across Google products.

Digital Marketing

The impact of ChatGPT and generative AI on search

Digital Marketing

Google working on restoring Local Service Ads advertiser console

Google has confirmed issues with the Local Service Ads advertiser console and said they are “investigating and working to resolve

Digital Marketing

What counts as a “good” conversion rate in 2025?

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s

Digital Marketing

Google partners with Roblox on video ads

Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand

Digital Marketing

Google Ads policy update: More ads, new rules

Google Ads will update its Unfair Advantage Policy to clarify that the restriction on showing more than one ad at

Digital Marketing

Microsoft Advertising will start enforcing Consent Mode in May

Microsoft Advertising will require advertisers to provide explicit user consent signals starting May 5. First communicated to advertisers a few

Digital Marketing

Remote, content SEO roles in decline: Report

There has been a striking drop in remote SEO role listings — down to just 34% — as well as

Digital Marketing

Google drops AI while browsing feature

Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed

Digital Marketing

Google Demand Gen get new conversion tracking columns

Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style

Digital Marketing

Meet LLMs.txt, a proposed standard for AI website content crawling

To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by

Digital Marketing

Google settles $100 Million advertising dispute

Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The

Digital Marketing

5 undervalued skills to complement PPC management

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight

Digital Marketing

LinkedIn introduces AI and automation tools to improve ad performance

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize

Digital Marketing

Think email is dead? Think again.

Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized

Digital Marketing

Maximize Conversion Value: Google Ads bidding explained

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your

Digital Marketing

How geotagging photos affects Google Business Profile rank: Study

How does adding coordinates to the EXIF data affect local rank? Our team wanted to find out. That’s why we

Digital Marketing

Giving traffic to publishers ‘a necessary evil’

A new profile of Elizabeth Reid, the head of Google Search, confirms that Google is moving away from its longstanding

Digital Marketing

Google AI Mode rolling out to second batch of users now

Google is now rolling out access to AI Mode to its second batch of users. Google first allowed Google One

Digital Marketing

Google Merchant Center to align click reporting with Google Ads

Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner

Digital Marketing

Here’s what matters for SEOs and marketers

Google’s AI Mode became available earlier this month as a Google Search Labs experiment. After performing hundreds of AI Mode

Digital Marketing

Google Search Console API gains 24-hour hourly data for past 8 days coming soon

In December Google added 24-hour data to the Search Performance report in Google Search Console. Now, that data will soon

Digital Marketing

How to put a total search strategy together

Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics.

Digital Marketing

6 free Chrome extensions for PPC

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge

Digital Marketing

Not all sites will fully recover with future core algorithm updates

When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed

Digital Marketing

Google adds Search Terms visibility to Performance Max campaigns

Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their

Digital Marketing

Templates, tactics, and tips from 1,000 high-converting pages

If you’re managing multiple campaigns for your brand or your clients, you know how hard it is to scale landing

Digital Marketing

Google may remove your page from search if users don’t interact with it

If users don’t interact with your page in Google’s search results, Google may remove that page from its results – or

Digital Marketing

What today’s consumers expect — and how marketers should respond

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is

Digital Marketing

How to integrate GEO with SEO

Generative AI is rewriting the SEO playbook. The days of simply ranking high and earning clicks are fading and being

Digital Marketing

Google Ads rolls out channel control for Demand Gen campaigns

Google Ads has begun rolling out channel control for select Demand Gen campaigns. This feature will let you specify where

Digital Marketing

Bing pushes ad-heavy search results with 7+ sponsored listings

Microsoft Bing appears to be testing an aggressive new ad display format that dramatically reduces organic search visibility in favor

Digital Marketing

Reddit adds Hide option for ads across platform

Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter

Digital Marketing

Generative AI use surging among consumers for online shopping: Report

Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025,

Digital Marketing

Google unveils asset testing for Performance Max retail campaigns

Google released a new help page detailing Asset testing for retailers, a specialized experiment type for Performance Max campaigns that

Digital Marketing

What publishers need to know

Google’s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year. Well, like it or

Digital Marketing

How to make engaging long-form YouTube videos

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts,

Digital Marketing

Google shares AI and human evaluating process for policy violations

Google released new information about its ad review process, explaining its hybrid approach to enforcing policy violations across its advertising

Digital Marketing

Google to replace Google Assistant with Gemini

Google will be replacing Google Assistant with Gemini later this year, this is across mobile phones, tablets, cars and devices

Digital Marketing

Key changes and success strategies

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand

Digital Marketing

YouTube gives brands and creators new linking tools

YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with

Digital Marketing

Google March 2025 core update rolling out now

Google has released the March 2025 core update today, Google said this core update “rollout may take up to 2

Digital Marketing

How does your landing page performance compare?

Is your landing page converting better—or worse—than your competitors’? If you’re not sure, now’s the time to find out. Unbounce’s

Digital Marketing

Google expands Search Max beta to more accounts

Google’s AI-powered match type Search Max is rolling out to more accounts, bringing automated ad optimization to Search campaigns. How

Digital Marketing

AI search engines often make up citations and answers: Study

AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from

Digital Marketing

Google Ads expands PMax negative keyword limits

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to

Digital Marketing

Google Marketing Live set for May 21

Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12

Digital Marketing

4 SEO tips to boost click-through rate

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through

Digital Marketing

How to do PPC keyword gap analysis

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your

Digital Marketing

Managing complex marketing campaigns

Digital Marketing

5 mistakes to watch out for

English-language keywords are becoming more competitive daily, making it harder to rank for popular terms – even with an unlimited

Digital Marketing

Microsoft adds “Why This Ad?” feature to Bing search results

Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in

Digital Marketing

TikTok’s $30B ad boom faces US uncertainty

TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces

Digital Marketing

12 tips to win more SEO clients

After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned

Digital Marketing

Google testing channel reporting for Performance Max

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the

Digital Marketing

How to use OpenAI’s Deep Research for smarter SEO strategies

SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even

Digital Marketing

Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews

Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes

Digital Marketing

Why SEO often fails before it even begins

When a business hires an SEO service, they expect immediate action – site tweaks, content strategies, and keyword targeting –

Digital Marketing

Google is testing Creator Partnerships for YouTube Shorts ads

Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts

Digital Marketing

YouTube is revamping mid-roll ad placement

YouTube will change how mid-roll ads are placed in videos starting May 12. YouTube aims to improve the viewer experience

Digital Marketing

Google VP of Ads bets on AI to transform ads into tailored consumer journeys

Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored

Digital Marketing

A hidden SEO and engagement goldmine

Reddit isn’t just a place for memes and viral debates – it’s a powerful tool for small and medium-sized businesses

Digital Marketing

Google Ads stop running for some advertisers

Starting on Saturday, March 1, 2025, some advertisers have noticed their ads are not running and not getting impressions or

Digital Marketing

What you need to know

Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand

Digital Marketing

Google Ads run different auctions for each ad location

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously,

Digital Marketing

How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC

Digital Marketing

What vectors mean for your strategy

It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental. We’re

Digital Marketing

Top 5 Google Ads opportunities you might be missing

I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in

Digital Marketing

59% of Americans click on brands they know in Google results: Survey

Searchers are twice as likely to click on a brand they know than a top-ranked result, according to a survey

Digital Marketing

5 SEO content pitfalls that could be hurting your traffic

No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or

Digital Marketing

The future of ecommerce search: Insights from 200+ retailers by Digital Marketing Depot

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. The State of Product Discovery

Digital Marketing

What you need to know about inclusion & exclusion

Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover:

Digital Marketing

Not appearing in Google AI Overviews significantly harms webpages: Study

Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to

Digital Marketing

What you need to know

Understanding the difference between search bots and scrapers is crucial for SEO. Website crawlers fall into two categories: First-party bots,

Digital Marketing

Google sued by Chegg over AI Overviews hurting traffic and revenue

Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic

Digital Marketing

Which marketing attribution model is right for you?

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing

Digital Marketing

Google AI Overviews more volatile than organic rankings: Report

Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic

Digital Marketing

9 essential geotargeting tactics for Google Ads

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local

Digital Marketing

Is AI making PPC marketers better or worse?

A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group)

Digital Marketing

Google Ads to remove parked domain placements by default

Google Ads is making a major change to its Search Partner Network by automatically opting all accounts out of serving

Digital Marketing

Google faces EU charges over search bias

The European Commission is preparing to charge Google with violating the Digital Markets Act (DMA) after the tech giant’s proposed

Digital Marketing

7 video optimization tips to boost your organic reach in 2025

Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to

Digital Marketing

Google gives Responsive Search Ads more flexibility

Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant

Digital Marketing

LinkedIn launches two tools to enhance marketing attribution

LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI)

Digital Marketing

Google just lifted its 2019 ban on fingerprinting for advertisers

As of a few days ago, Google now allows advertisers to use fingerprinting to track users across devices and websites,

Digital Marketing

What you need to know

In the crowded field of AI-powered SEO tools, one open-source large language model (LLM) is quietly gaining traction: DeepSeek. While

Digital Marketing

Drive better rankings and engagement with a smarter SEO framework by Edna Chavira

The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With

Digital Marketing

Why you need humans, not just AI, to run great SEO campaigns

“Why can’t we just use AI to do it?” Whether you’re on the brand or agency side of SEO, I’m

Digital Marketing

How to prevent PPC from cannibalizing your SEO efforts

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid

Digital Marketing

The future of digital experiences

We rely on search engines to find information every day, but what if there was a better way? Instead of

Digital Marketing

Google tackles key Performance Max concerns in FAQ

Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and

Digital Marketing

Think spiderwebs, not funnels for remarkable SEO results by Edna Chavira

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t

Digital Marketing

Google confirms most review count bugs fixed but some still to go

Google had this really visible bug over the past week, where the number of reviews shown on a Google Business

Digital Marketing

6 strategies you can’t ignore

As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and

Digital Marketing

How to Leverage Snowflake and OneTrust for Consent Management at Scale by Snowflake

Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management

Digital Marketing

Why traditional keyword research is failing and how to fix it with search intent

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with

Digital Marketing

Google adds member pricing beta type to Merchant listing pricing structured data

Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property.

Digital Marketing

7 best AI image generation tools to bring your content to life

AI image generation is making it easier than ever to create high-quality visuals. Whether you’re working on blog posts, marketing

Digital Marketing

Google Ad Manager, Campaign Manager 360 hit by disruptions

Google Ad Manager and other ad services, including Campaign Manager 360 and Display & Video 360, are experiencing technical issues,

Digital Marketing

Why interactive content is key to AI-optimized search success

Generative AI is transforming how people search for and consume information. Rather than sifting through traditional search results, users now

Digital Marketing

Google News automated publication pages to start in March

Google will soon fully transition to automatically generated publication pages next month, in March. Back in April 2024, Google told

Digital Marketing

7 ways to increase SEO revenue without losing clients

With marketing spending down and Google reporting higher earnings, we know that SEO is a tough sell. Below are seven

Digital Marketing

The top Super Bowl 2025 ads released before and during the game

Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’

Digital Marketing

How to find and fix hidden errors

Website migrations are one of the most challenging aspects of SEO. No matter how much experience you have in technical

Digital Marketing

Is rank tracking dead? Why Google’s new rules are changing the game

Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In

Digital Marketing

AI search is gaining traction, but it isn’t replacing Google: Survey

People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by

Digital Marketing

How to master user intent with SEO personas

Mastering user intent is all about putting yourself in your user’s shoes. It’s easier to do that if you know

Digital Marketing

Google algorithm changes blamed for 50% traffic drop to news site the Sun

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at

Digital Marketing

Meta simplifies Advantage+ campaign setup, adds leads campaigns

Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing

Digital Marketing

Brand + performance: The secret to maximizing ad ROI

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume

Digital Marketing

Google Search testing ‘AI Mode’

Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way

Digital Marketing

What is ChatGPT and why SEOs should care

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent years. People are looking for information

Digital Marketing

Google Ads simplifies conversion tracking with new tag manager feature

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can