Category: Digital Marketing

GroupM teams with YouTube & Disney to transform streaming ads

Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM

Digital Marketing

Google Ads updates gambling and games policy

The Google Ads gambling and games policy United States country-specifics has been updated. From January 4, the platform will accept

Digital Marketing

10 internal linking best practices for accessibility

Internal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. One

Digital Marketing

How to Achieve a Positive Emotional Response in Your UX Design

Positive Emotional Response in Your UX Design Creating a positive emotional response is a crucial goal for UX design. Users

Digital Marketing

Could happy advertisers be the key to connected TV success?

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is

Digital Marketing

How to avoid wasted spend

Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result

Digital Marketing

The state of SEO in 2024: Are you AI-ready?

As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative

Digital Marketing

Top 10 SEO expert columns of 2023 on Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights

Digital Marketing

Top 10 PPC expert columns of 2023 on Search Engine Land

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights

Digital Marketing

UA sunset, Google on trial, X’s downfall and more

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad

Digital Marketing

The year of generative AI

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has

Digital Marketing

Core, reviews, helpful content, spam and beyond

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience.

Digital Marketing

Support not being phased out but changes are coming

Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in

Digital Marketing

Google Ads team facing major restructure amid automation boom

Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of

Digital Marketing

Google’s shifting approach to AI content: An in-depth look

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made

Digital Marketing

6 books to help make your marketing more successful in 2024

One of the joys of living in a place where the winters tend to be long and dark is the

Digital Marketing

Google Search is investigating reports of delayed indexing issues

Google posted an indexing issue with Google Search, saying it is investigating reports of indexing delays for content. Google said

Digital Marketing

7 key 2024 search trends to watch and 3 top priorities

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s

Digital Marketing

Everything you need to know

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns.

Digital Marketing

Join a masterclass on data storytelling

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in

Digital Marketing

Google confirms it is testing ad copy variation in live ads

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given

Digital Marketing

Google is evaluating additional PMax brand safety controls

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The

Digital Marketing

Top 5 social media platforms you should focus on

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they

Digital Marketing

4 pillars of an effective SEO strategy

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending

Digital Marketing

How to prevent AI from taking your content

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take”

Digital Marketing

The latest jobs in search marketing

Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and

Digital Marketing

Google local search ranking algorithm strengthens “openness” signal

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s