Category: Digital Marketing

Dominate search results with your SEO dream team

Discover how a well-structured team can overcome and outperform unpredictable algorithm updates. Edna Chavira on April 19, 2024 at 9:56

Digital Marketing

Make 2024 the year you take home the highest honor in search

Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate

Digital Marketing

5 alternatives to the missing Page Timings report in GA4

Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed

Digital Marketing

Meta could launch Threads ads this year

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year.

Digital Marketing

Brave Search unveils AI answer engine

Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple

Digital Marketing

U.S. search ad revenues hit record $88.8 billion in 2023

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a

Digital Marketing

YouTube escalates war on ad blockers

YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error

Digital Marketing

The Verge games Google again for ‘best printer 2024’

Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy

Digital Marketing

Google Search Console security update improves management of ownership tokens

Google Search Console has released a security update around user permissions and controls management where you can better manage the

Digital Marketing

Writing people-first content: A process and template

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In

Digital Marketing

How to harness the power of brand mentions across the search universe

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship

Digital Marketing

Google testing People Also Consider label on branded search ads

Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as

Digital Marketing

Google CEO on how Search and SGE are evolving

Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai,

Digital Marketing

How the Google-Reddit partnership impacts brand management

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s

Digital Marketing

How advertisers can capitalize on vertical video

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads

Digital Marketing

Chase launches first bank-led media network

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to

Digital Marketing

TikTok testing virtual influencers for video ads

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts.

Digital Marketing

Google structured data carousels (beta) clarified for summary pages

Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages

Digital Marketing

TikTok launches enhanced ad placement controls

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls.

Digital Marketing

Meta advertisers claim sales are down and costs are up

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm.

Digital Marketing

Google updates Merchant Center product data specifications

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize

Digital Marketing

Ads served on retail websites ‘twice as likely’ to influence shoppers

Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according

Digital Marketing

LinkedIn’s most effective posting strategies unveiled by new study

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study

Digital Marketing

Create a strategy to build high-quality backlinks

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content

Digital Marketing

Aligning strategies with revenue goals

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content

Digital Marketing

Google ‘considering Hubspot acquisition’

Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in

Digital Marketing

10 non-marketing books every SEO should read

When you work in an industry like SEO, staying updated on new technologies is crucial. But, not all learning needs

Digital Marketing

6 reasons why SEO audits seem like a waste and how to fix them

“SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn

Digital Marketing

Bing Search tests removing cache link

Digital Marketing

Google on why Ad Strength is ‘important’ as it addresses concerns

Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by

Digital Marketing

LinkedIn launches new ad solutions for reaching B2B marketers

LinkedIn is launching two new ad products designed for targeting high-value B2B marketers both on and off its platform: Additionally, LinkedIn

Digital Marketing

LinkedIn introduces CTV ads for B2B campaigns

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add

Digital Marketing

PPC Survey: AI top priority but concerning, Google Ads trust down

PPCsurvey.com has just released a new State of PPC Global Report for 2024. It includes input from more than 1,100.

Digital Marketing

Facebook launches full-screen video player with key upgrades

Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos,

Digital Marketing

60% of Perplexity citations overlap with top 10 Google organic results

Digital Marketing

3 YouTube updates, including live stream reaction analytics

YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and

Digital Marketing

6 tips to boost engagement

Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from

Digital Marketing

Meta announces major audience targeting and insights update

Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate

Digital Marketing

Tips and tools for ecommerce SEO

Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product

Digital Marketing

Pinterest shares algorithm insights as it discusses non-engagement signals

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform

Digital Marketing

Google still has not announced a launch date for SGE

Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has

Digital Marketing

How schema markup establishes trust and boosts information gain

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external

Digital Marketing

Advertisers sue Meta for ‘inflating ad viewership’ in $7 billion lawsuit

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the

Digital Marketing

6 new Reddit Ads Manager tools to simplify ad creation & tracking

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now

Digital Marketing

How in-house teams get projects prioritized

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams?

Digital Marketing

Google did not drop Web Stories from image results

Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google

Digital Marketing

3 best practices for advanced PPC marketers

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search

Digital Marketing

Amazon ordered to publicly share details of ads it serves in the EU

Amazon must now share details about the ads it serves in the European Union through a public library. The retail

Digital Marketing

Exploring Meridian, Google’s new open-source marketing mix model

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting

Digital Marketing

LinkedIn Ads launches dynamic UTMs for campaign tracking

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to

Digital Marketing

5 reasons why rankings are lying and how to fix them

Your “pretty good” rankings look pretty good. Except they’re not. At least, not when you dig beneath the surface a

Digital Marketing

Instagram updates hashtag search to simplify account discovery

Digital Marketing

Google starts testing AI overviews from SGE in main Google search interface

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the

Digital Marketing

TikTok publishes lead generation best practice guide

TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was

Digital Marketing

Google publishes Performance Max developer guide

Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers

Digital Marketing

Bing Deep Search is officially live for all users

Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers,

Digital Marketing

Google SGE a top threat to brand and product terms, study finds

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search

Digital Marketing

How to create local business content that converts

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content

Digital Marketing

The wrath of the March 2024 core update is not linear

SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024

Digital Marketing

How to onboard an SEO agency the right way

The decision to hire a new SEO agency brings high hopes for what might be achieved together. In these early stages,

Digital Marketing

Google Marketing Live 2024 registration opens

Digital Marketing

Google March 2024 spam update done rolling out

Google has finished rolling out the March 2024 spam update, which began rolling out on March 5th, about 15 days

Digital Marketing

The two parts of E-E-A-T Google hasn’t told you about

In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are

Digital Marketing

Optimizing your Performance Max campaigns with Google Ads, GA4 data

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign

Digital Marketing

Google promotes Liz Reid to head of Search

Google is making a number of changes to its executive team running Google Search: Liz Reid, who was leading up

Digital Marketing

Why the exact match keyword type in PPC is still relevant today

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can

Digital Marketing

The hidden threat of SpamBrain

As I write this, we’re in the first week of the March 2024 core and spam updates – and the

Digital Marketing

Microsoft Advertising testing new interface similar to Google Ads

Microsoft Advertising is piloting a new user interface for select users. The platform is yet to confirm a timeline of

Digital Marketing

Meta will sunset CrowdTangle in August

Meta announced that CrowdTangle will be discontinued on Aug. 14, 2024, as the company shifts its focus toward developing new

Digital Marketing

Google to replace perspectives filter with forums filter

Google is rolling out a change to the perspectives filter, renaming it from perspectives to forums. A Google spokesperson told

Digital Marketing

Microsoft serving ads for Bing in Google Chrome

Microsoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing.

Digital Marketing

3 Google Search Console reports for diagnosing traffic drops

As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great

Digital Marketing

Google Product Studio launches seasonal themed templates

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various

Digital Marketing

Shifting from reactive to proactive strategies

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some

Digital Marketing

TikTok unveils Search Insights to help creators find trending topics

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform.

Digital Marketing

5 tips to make your B2B content more human

One of the biggest mistakes I see time and time again with B2B content is that it misses the point

Digital Marketing

TikTok unveils major expansion to creator monetization program

TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in

Digital Marketing

What we’re seeing a week into the Google March 2024 core and spam updates

We are now just about a week into the Google March 2024 core and spam updates, and boy, has it

Digital Marketing

Microsoft Ads expands Copilot to more advertisers

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that

Digital Marketing

How to make your workflows more efficient

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task.

Digital Marketing

Google Interaction to Next Paint coming to Core Web Vitals this Tuesday

This Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input

Digital Marketing

Google issues search ranking penalties through manual actions

The day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began

Digital Marketing

5 biggest challenges for PPC marketers in 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes

Digital Marketing

Reddit pilots new tools to help brands boost engagement

Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature,

Digital Marketing

‘Predetermined’ vote on U.S. ban will damage businesses

TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the

Digital Marketing

Google Business Profiles tools are temporarily unavailable

Digital Marketing

The cutting-edge AI strategies you need for landing page success by Cynthia Ramsaran

Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads

Digital Marketing

TikTok faces fresh calls for potential ban by U.S. Senators

TikTok is facing renewed calls for a potential ban in America by U.S. Senators. A bipartisan group of lawmakers is

Digital Marketing

LinkedIn restores service after global outage

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was

Digital Marketing

TikTok gives users enhanced data control for DMA compliance

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which

Digital Marketing

Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing

Digital Marketing

Google must face some advertisers’ antitrust claims, says US judge

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge

Digital Marketing

Google to update Local Services Ads verification process

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors,

Digital Marketing

How to identify and craft content pillars that boost brand awareness

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape

Digital Marketing

How one Google featured snippet is killing commercial list-based content

Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This

Digital Marketing

TikTok launches monthly trends round-up and content tips series

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series.

Digital Marketing

Google will automatically start pausing ad groups with low activity

Digital Marketing

Google addresses third-party cookie deprecation concerns

Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The

Digital Marketing

Google Ads Editor version 2.6 launches with 10 new features

Digital Marketing

Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect

Digital Marketing

New Google structured data carousels (beta)

Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and

Digital Marketing

This day in search marketing history: February 29

Digital Marketing

YouTube expands free editing app to 13 new markets

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content

Digital Marketing

Reminder – Google is enforcing stricter rules for consumer finance ad targeting

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28.

Digital Marketing

Google unveils major SPN update as it removes opt-out option

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance

Digital Marketing

How SMBs are approaching digital marketing in 2024

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital

Digital Marketing

Apple rejected Microsoft Bing deal over quality worries

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had

Digital Marketing

How to speed up site migrations with AI-powered redirect mapping

Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder

Digital Marketing

Five steps to take before third-party cookie deprecation

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the

Digital Marketing

Google investigating Local Services Ads bug

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names.

Digital Marketing

Guide me through a technical SEO audit

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content

Digital Marketing

Everything you need to know

It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching

Digital Marketing

Don’t punish us for our success in Search

Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made

Digital Marketing

Instagram grows Creator Marketplace to help brands find creators

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The

Digital Marketing

Google Ads API version 16 is launching

Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your

Digital Marketing

What should Google rank in Search when all the content sucks?

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in

Digital Marketing

Pinterest launches cooking series with shoppable experience

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is

Digital Marketing

Article complaining about being outranked on Google being outranked by Reddit

How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site

Digital Marketing

YouTube Analytics now shows top-earning Shorts, VOD, and Lives

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the

Digital Marketing

Shop with Google AI launches for select users

Digital Marketing

Google Analytics 4 bug causes data gaps in reports

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report

Digital Marketing

Google gets tough on third-party ordering and booking providers hogging GBP listings

In a recent update, Google has mandated that all third-party providers include a dedicated opt-out landing page within the New

Digital Marketing

Google will issue advertisers credit refunds after overcharging error

Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected a

Digital Marketing

6 Amazon marketing strategies to implement in 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to

Digital Marketing

Yelp ad revenue jumps 13% to record $1.28 billion

Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Ad clicks for

Digital Marketing

Google announces Misrepresentation policy update

Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing

Digital Marketing

Snap unveils enhanced campaign insights for ROAS

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure

Digital Marketing

TikTok Creative Assistant now available in Adobe Express

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center,

Digital Marketing

Meta ad error causes campaigns to overspend by thousands

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech

Digital Marketing

Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4

Digital Marketing

Google Analytics 4 adds new consent mode setting section

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added

Digital Marketing

Instacart ad revenue up 18% at $871 million

Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping app

Digital Marketing

Google Ads launches email series offering tailored optimization tips

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account

Digital Marketing

TikTok’s best practice tips for optimal campaign performance

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The

Digital Marketing

Google expands generative AI capabilities for ACAs

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and

Digital Marketing

Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the

Digital Marketing

Pinterest announces major ad partnership with Google

Digital Marketing

Google Ads gambling and games policy updated

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports

Digital Marketing

Create letter providing SGE guidance and tips

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content

Digital Marketing

Pinterest revenue rises 12% as monthly active users reach all-time high

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users

Digital Marketing

TikTok pushing users to add Search shortcut

Digital Marketing

Want to speak at SMX Advanced? We want to hear your ideas

SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an

Digital Marketing

New design, image editing tools & more

Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New inline editing of AI-generated

Digital Marketing

Snap revenue rises 5%, misses Wall Street expectations

Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the

Digital Marketing

Google Ads investigating payment methods and credit card bugs

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update

Digital Marketing

Amazon lands ad data deal ahead of third-party cookie deprecation

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The

Digital Marketing

Google will face a new U.S. antitrust jury trial in September

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a

Digital Marketing

Top tips for discovery and growth

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain

Digital Marketing

How to track rankings, conversions, calls

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal

Digital Marketing

Generative AI to create content: To use or not to use it?

Did you know that 65.8% of people think AI content is equal to or better than human writing? This is

Digital Marketing

Bing Deep Search is rolling out to more users

Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers,

Digital Marketing

Google exec addresses advertisers’ automation concerns

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to

Digital Marketing

Google revamps SEO Starter Guide to focus on a starter audience

Google today released the third iteration of its SEO starter guide. This version is about half the size of the

Digital Marketing

Amazon’s ad services revenue rises 27% to more than $14 billion

Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase

Digital Marketing

Google introduces simpler way to create Solutions script templates

Google Ads’ Solutions script templates are now easier to create and access. Solutions can now be found under the “Bulk

Digital Marketing

Google showing TikTok videos in featured snippets, SGE

TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience

Digital Marketing

Google boss addresses concerns of AI replacing advertising staff

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior

Digital Marketing

Microsoft Search and News Advertising revenue up 8%

Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8%

Digital Marketing

Create a monthly newsletter to generate leads

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content

Digital Marketing

Teams that train together, win together. Send your team to SMX!

Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, analytics, and beyond. One key to nurturing

Digital Marketing

Meta updates tools to boost brand safety on Facebook & Instagram

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated

Digital Marketing

8 red flags to watch out for

SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO

Digital Marketing

YouTube advertising: The ultimate guide

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some

Digital Marketing

Google tests ‘highly rated’ call out for local services ads

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment,

Digital Marketing

Client onboarding and offboarding: The PPC agency’s guide

Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth

Digital Marketing

Some advertisers are unable to access Google Ads

Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you

Digital Marketing

Which generative AI solution is best?

In March, I published a study on generative AI platforms to see which was the best. Ten months have passed

Digital Marketing

Google Ads moves reports to new location in latest UI update

Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience

Digital Marketing

Meta boosts automated audience targeting options in latest AI push

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this

Digital Marketing

LinkedIn to sunset lookalike audiences

LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy,

Digital Marketing

TikTok pilots 30-minute video uploads for select users

TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care.

Digital Marketing

Google Ads clarifies the difference between support and sales

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that

Digital Marketing

Google conversational experience rolls out to all UK/US advertisers

Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be

Digital Marketing

Google performance reports updates how it counts clicks and impressions for job listing and detail pages

Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports.

Digital Marketing

Meta boosts EU data privacy measures amid targeted ad concerns

Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets

Digital Marketing

How will Google’s Search Generative Experience impact PPC?

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A

Digital Marketing

15 SEO localization dos and don’ts: Navigating cultural sensitivity

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences

Digital Marketing

How advertisers can stay ahead

Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through

Digital Marketing

Google rolls out new PMax guide and updates several others

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective

Digital Marketing

LinkedIn launches sponsored articles

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement,

Digital Marketing

Best practices and examples from 50+ brands

404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can

Digital Marketing

Urgent steps for advertisers running campaigns in the EU

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to

Digital Marketing

Paid media success in 2024: A handy checklist

The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to

Digital Marketing

Webinar: An SEO memorial service

Join a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember

Digital Marketing

Packaging your brand and marketing for Google

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience

Digital Marketing

Webinar: AI-forward marketing in 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal

Digital Marketing

Want to set your 2024 SEO priorities? Run these GA4 reports

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land

Digital Marketing

Microsoft launches Copilot Pro for $20 per month per user

Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot, the new name

Digital Marketing

9 strategies for removing negative content from the web

The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it

Digital Marketing

Google Business Profile performance insights: What you need to know

If you have a Google Business Profile, it’s a good idea to frequently check and see how your it’s performing.

Digital Marketing

Google Ads support is at an ‘all-time low’ – we asked Google why

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to

Digital Marketing

YouTube rolls out new Shorts editing tools

YouTube video layouts can now be edited when converting long-form clips into Shorts. The new editing feature, compatible with all

Digital Marketing

Meta placed ads next to content sexualizing minors

Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along

Digital Marketing

Power up your marketing programs with Google Analytics 4

Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why

Digital Marketing

TikTok reports non-skippable video ads may harm engagement

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and

Digital Marketing

9 tips to scale low-spending campaigns

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might

Digital Marketing

TikTok is restricting hashtags in Creative Center

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions

Digital Marketing

Leverage AI-driven SEO to increase traffic

Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers

Digital Marketing

TikTok planning to rival Amazon with major U.S. expansion

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 billion this

Digital Marketing

94% of Google SGE links are different from organic search results, study finds

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic