Category: Digital Marketing

Google AI Overviews now with detailed shopping comparisons

Google Search is now offering detailed shopping for product queries in the AI Overviews. Google will first give you a

Google Analytics simplifies cost data import

Google streamlined the process for importing cost data into Analytics, reducing mandatory fields and offering more flexible reporting options. The

Digital Marketing

Avinash Kaushik shares secret sauce for measuring Super Bowl ads

Super Bowl 2025 will be held on Sunday, Feb. 9. The “Big Game” will have around 50 minutes of TV

Digital Marketing

Google Merchant Center Next fixes product download frustration

Google resolved a six-month-long headache for online merchants by restoring filtered product download capabilities in Merchant Center Next, bringing the

Digital Marketing

Product studio now available within Google Business Profiles

Google Product Studio is now available within Google Business Profiles. This allows you to edit the background scenes of your

Digital Marketing

Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset

Google today announced upcoming updates to its Demand Gen advertising platform. These include new controls over ad placement and enhanced

Digital Marketing

Google Search launches Ask for me

Google has launched a new Search Labs experiment named “Ask for me.” Ask for me lets you use Google AI

Digital Marketing

Google tests AI-generated backgrounds for Shopping Ads

Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings. How it

Digital Marketing

How to analyze and fix traffic drops: A 7-step framework

Is your website traffic dropping, leaving you unsure of what went wrong? Every day without action means more lost rankings,

Digital Marketing

Google offers tagging support appointments for advertisers

Google is rolling out one-on-one appointments with technical experts to help advertisers properly implement conversion tracking tags on their websites.

Digital Marketing

Google search trends every restaurant needs to know in 2025

Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing.

Digital Marketing

Meta streamlines Advantage+ catalog ad targeting, pushes automated options

Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its

Digital Marketing

How marketing leaders are adjusting Google, AI search strategies

A majority of marketing leaders are diversifying and adjusting their strategies due to AI search, the fragmentation of search, and

Digital Marketing

Search ad spending surged in Q4 2024, with retail media leading: report

The holiday season saw a significant increase in digital ad spending across retail media, paid search, and paid social channels

Digital Marketing

Google testing new-look search results in EU

Google is testing a new search results display for a small group of EU users when they search for products,

Digital Marketing

Google reverses stance on Performance Max campaign controls

Google acknowledged that Performance Max (PMax) campaigns can be controlled through API placement exclusions — contradicting months of its own

Digital Marketing

Google sending manual actions for site reputation abuse in Germany

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse policy. This

Digital Marketing

Microsoft Performance Max testing LinkedIn targeting, measurement tools

Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, measure, and

Digital Marketing

How SEO agencies can earn recurring revenue with site management services

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance

Digital Marketing

Tools and tips for making internal training videos

As a search marketer, you’re already skilled at creating content that captivates audiences and drives results. But when the audience

Digital Marketing

5 key PPC areas to prioritize in 2025

The start of a new year signals more than resolutions – it’s a critical moment for PPC professionals to reset,

Digital Marketing

8 ways to balance what works now with what’s to come

SEO is at a crossroads. As AI reshapes the digital landscape and Google continues to drive less traffic to brands,

Digital Marketing

How to make search and PMax campaigns complement each other

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and

Digital Marketing

Meta launches ads on Threads

Meta is rolling out ads on its Threads app, targeting a rapidly expanding social media platform with over 300 million

Digital Marketing

What went wrong and why?

Hubspot’s SEO strategy is the talk of the SEO and marketing world today. Why? Just look at this image: Organic

Digital Marketing

Google Analytics 4 rolls out cross-property report copying

Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more

Digital Marketing

5 ways to get the most from Performance Max in 2025

Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses

Digital Marketing

Google sunsets Maximum CPV strategy for Video View campaigns

Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV)

Digital Marketing

Google Ads revealing low-volume search terms as ‘Private’

“Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique

Digital Marketing

SMX Advanced is returning to in-person in 2025

Digital Marketing

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

Lin-Manuel Miranda, creator and star of “Hamilton” and “In the Heights,” excels in acting, singing and dancing. Gene Kelly was

Digital Marketing

Google Ads Search Max – new match type spotted

Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad

Digital Marketing

TikTok advertising: A comprehensive guide

Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active

Digital Marketing

4 practical ways to use generative AI for ad copywriting

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s

Digital Marketing

Why your SEO data might be missing

Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools.

Digital Marketing

How to benchmark your SEO performance in 2025

With SEO‘s continued volatility, now is the best time to baseline your SEO data and define your strategic SEO roadmap

Digital Marketing

What you need to know

The Supreme Court today unanimously upheld a law requiring TikTok’s Chinese parent company, ByteDance, to sell its U.S. operations by

Digital Marketing

Global phishing scams target ad buyers via Google Ads

Sophisticated phishing scams are targeting ad industry media buyers through malicious Google Ads links, allowing hackers to infiltrate accounts and

Digital Marketing

How to find and fix the root cause of low conversions

Picture this: A campaign you manage has been doing well for months. One day, you check on the performance only

Digital Marketing

11 free Chrome extensions you need for SEO

Chrome extensions are the unsung heroes of SEO, quietly working behind the scenes to make your strategy shine and your

Digital Marketing

How to select a CMS that powers SEO, personalization and growth

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven

Digital Marketing

Microsoft Clarity launches Google Ads integration

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics.

Digital Marketing

Start 2025 strong with data-driven strategies for retail success

Digital Marketing

Elon Musk eyes TikTok as Supreme Court decision nears

Tech billionaire Elon Musk could add TikTok to his growing digital empire, which would dramatically reshape the social media landscape

Digital Marketing

Supreme Court lets $7 billion Meta ad fraud case proceed

The Supreme Court on Monday declined to hear Meta’s appeal in a massive class action lawsuit that claimed Facebook and

Digital Marketing

Google Ads launches new promo code formats for Promotion Assets

Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional

Digital Marketing

Microsoft expands retail media with two major ad offerings

Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their

Digital Marketing

YouTube trends report reveals 7 significant shifts

YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re

Digital Marketing

How to maximize paid search success

Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets,

Digital Marketing

A new era for image SEO and licensable content

In a landmark move, Getty Images announced its plans to acquire Shutterstock (disclosure: I previously worked as product SEO for

Digital Marketing

Paid search helps drive record-breaking $241.4 billion holiday season: Report

The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail

Digital Marketing

Amazon opens advertising to other retailers

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a

Digital Marketing

Google search rankings correlate with ChatGPT mentions: study

Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital

Digital Marketing

Meta gave special content moderation treatment to top advertisers

Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers.

Digital Marketing

Google testing audio version of Google Discover named Daily Listen

Google is rolling out a new Search Labs experiment named the Daily Listen that provides you a 5 minute or

Digital Marketing

Google drops ad scheduling for Smart Bidding campaigns?

Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search

Digital Marketing

Reddit introduces business analytics tools and AMA ads

Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its

Digital Marketing

Google updates financial products policy for crypto ads

Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the

Digital Marketing

Instacart expands foodservice advertising

Cut+Dry, a major ecommerce platform for foodservice distributors and manufacturers, is integrating Instacart’s Carrot Ads technology to unlock new advertising

Digital Marketing

Google’s Performance Max placement rules create API confusion

A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns.

Digital Marketing

Google revives Tag Assistant

Google reversed its decision to deprecate the popular Chrome extension, Tag Assistant, after significant user feedback. This move consolidates Tag

Digital Marketing

Google Ads plans major AI Push in 2025, reshaping search marketing

Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central

Digital Marketing

Top 10 SEO expert columns of 2024 on Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights

Digital Marketing

Top 10 PPC expert columns of 2024 on Search Engine Land

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal

Digital Marketing

Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search

Sundar Pichai, Google’s CEO, and its executive team held a strategy meeting with employees last week on its 2025 outlook

Digital Marketing

4 core updates and 2 spam updates

Google launched seven official and confirmed algorithmic updates in 2024, four core updates and three spam updates. The March 2024 core update

Digital Marketing

OpenAI works to restore access to ChatGPT and other services

OpenAI has confirmed it is working to restore access to a number of its services including its popular ChatGPT service,

Digital Marketing

Top 10 PPC news of the year 2024 on Search Engine Land

The world of digital marketing in 2024 has been nothing short of transformative, with Google once again taking center stage

Digital Marketing

Google ads rolls out Brand Report for enhanced advertiser insights

Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns.

Digital Marketing

Google December 2024 spam update done rolling out

Google’s June 2024 spam update rollout is now complete. The spam update started on December 19, 2024, about seven days ago, finishing

Digital Marketing

Google expands AI organized search results to restaurants

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results

Digital Marketing

Google tightens ad policies to align with Search spam rules

Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for

Digital Marketing

broad match auto-toggle raises concerns

When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact

Digital Marketing

Distilling what truly impacts rankings

Keeping up with new developments in the SEO industry can be daunting. With increasingly frequent Google algorithm updates, rumored insider

Digital Marketing

A deep dive analysis of 62 queries

The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google.

Digital Marketing

3 YouTube Ad formats you need to reach and engage viewers in 2025

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream,

Digital Marketing

Google December 2024 core update was more volatile than last

Google’s December 2024 core update started December 12, 2024 and completed about 6 days later on December 18, 2024. As a

Digital Marketing

Google files its proposed remedies in DOJ’s monopoly case

Google was required to file its proposed remedies over the antitrust lawsuit with the Department of Justice. Google was clear

Digital Marketing

Amazon SEO: A comprehensive guide

Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances

Digital Marketing

Evolving digital PR for 2025

Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their

Digital Marketing

Why 5-star reviews are disappearing

Google reviews are powerful. They’re essential for building trust, attracting customers, and boosting local SEO. But what happens to your

Digital Marketing

LinkedIn debuts Companies Hub to boost B2B marketing intelligence

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into

Digital Marketing

Google overhauls ad policies for CTV and PETs

Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs)

Digital Marketing

Bing Image Creator is now directly in Bing search and faster

Bing Image Creator is now using a newer model to create images, has more ways to create images, allows you

Digital Marketing

Google December 2024 core update rollout is now complete

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done

Digital Marketing

Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM

The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more

Digital Marketing

LinkedIn tests personal post boost option

LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing

Digital Marketing

1% market share predicted by 2025

Could ChatGPT search have a 1% share of the search market by sometime next year? Yes, according to new internal

Digital Marketing

ChatGPT search is now available to all free users

All free, logged in ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT search is

Digital Marketing

Top 4 PPC tactics to try in 2025

Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve

Digital Marketing

Google Lens is having a serving issue

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens

Digital Marketing

How Gen Z is redefining discovery on TikTok, Pinterest, and beyond

When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search

Digital Marketing

Google Performance Max negative keyword exclusions now in beta

Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance

Digital Marketing

A comprehensive guide to quality assessment signals

For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often

Digital Marketing

Google December 2024 core update rolling out now

Google released the December 2024 core update today. Yes, this new core update is happening a week after the last

Digital Marketing

Microsoft revamps advertising tracking, consent features

Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks

Digital Marketing

Top tips to maximize customer loyalty [Webinar]

As we close out the year, customer retention is more critical than ever for Shopify merchants preparing to make Q1

Digital Marketing

75% of Google AI Overview links come from top 12 organic rankings

Three-quarters of the links cited in Google AI Overview appear in position 12 or higher in the organic search results.

Digital Marketing

Topic clustering for SEO: 5 mistakes to avoid

Topic clustering is my preferred approach for building topic authority in SEO. Even without the benefits of keeping content organized

Digital Marketing

Start 2025 with smarter, more impactful email marketing

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teams struggle with inconsistent branding

Digital Marketing

Google Search has delayed indexing issues

Google is currently having delayed indexing issues within Google Search. Google said this is affecting a “small number of sites.”

Digital Marketing

Google details shopping annotations and badges for ads and free listings

Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These

Digital Marketing

Google to launch new Dating and Companionship Ads policy

Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires

Digital Marketing

Perplexity expands publisher ad revenue sharing program

Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The

Digital Marketing

A guide to creating short-form videos

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts,

Digital Marketing

What you need to know in 2025

Crawl budget is a common source of concern and confusion in SEO. This guide will explain everything you need to

Digital Marketing

Google adds FAQs on site reputation abuse policy

Google has updated its latest blog post, the one about expanding its site reputation abuse policy, with several frequently asked

Digital Marketing

Search will profoundly change in 2025

Buckle up, again? Google Search will continue to change profoundly in 2025, according to Alphabet/Google CEO Sundar Pichai, who was

Digital Marketing

How AI is radically reshaping marketing budgets

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to

Digital Marketing

Google November 2024 core update rollout is now complete

Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about

Digital Marketing

How to improve PPC lead quality for B2B campaigns

Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver

Digital Marketing

Google Analytics enhances remarketing with Customer Match integration

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing

Digital Marketing

From cookies to universal consent and preferences

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard

Digital Marketing

Rand Fishkin on the SEO opportunity pie shrinking and more insights

Rand Fishkin published some great new research on how people use Google today. You can read my take on that

Digital Marketing

How to become an industry thought leader by building content pillars

Establishing yourself as an authority in your niche can be a game-changer for growing your business. By positioning your website

Digital Marketing

OpenAI has no immediate plans for ChatGPT advertising

Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads

Digital Marketing

Google faces £7 Billion UK class action over search monopoly

Google is staring down a £7 billion ($8.8 billion) class action lawsuit in the UK, accusing the tech giant of

Digital Marketing

Google Search Console recommendations now fully live

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back

Digital Marketing

How to do an SEO projection

Companies are increasingly requesting SEO projections. It’s a reasonable request. SEO efforts often require significant resources and companies want to

Digital Marketing

Does it deserve the fanfare?

After much anticipation, ChatGPT has finally entered search. And it’s bringing a new approach to how we find information online.

Digital Marketing

How to monitor brand visibility across AI search channels

Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search

Digital Marketing

How to be visible in generative AI search results

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization

Digital Marketing

Google’s adtech monopoly faces historic antitrust test

The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google

Digital Marketing

Google Ads Creative Studio to sunset in Q1 2025

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and

Digital Marketing

Google Ads outage disrupts campaigns

Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has

Digital Marketing

How to boost PPC retargeting efficiency with an RFM analysis

Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis can transform your PPC retargeting by

Digital Marketing

Google reshapes in-store shopping with AI-powered comparisons

Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features:

Digital Marketing

8 strategic steps for setting and overseeing your SEO budget

Are you struggling with your SEO budget? You aren’t alone. Many businesses either overspend or underspend – and the results

Digital Marketing

Building a PPC roadmap for new brands: 10 questions to ask

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few

Digital Marketing

What it means for SEO and how to prepare

Google is making a groundbreaking move into uncharted SEO territory: introducing an AI Sales Assistant directly in search results. Imagine

Digital Marketing

11 essential SEO elements you should be tracking

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps

Digital Marketing

Google’s site reputation abuse policy is a band-aid for a bullet wound

Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain

Digital Marketing

DOJ’s push to sell Google Chrome sparks industry debate over web’s future

Following its antitrust victory, the U.S. Department of Justice is aiming to fundamentally reshape Google’s digital dominance by forcing the

Digital Marketing

How to craft an international SEO approach that balances tech, translation and trust

Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure,

Digital Marketing

Google outlines 2025 ads API roadmap

Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By

Digital Marketing

How to leverage Google Analytics 4 and Google Ads for better audience targeting

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than

Digital Marketing

DOJ plans to push for Chrome sale after Google antitrust victory

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including

Digital Marketing

How to create article outlines with AI based on Google’s Top 10

The world of SEO has gotten increasingly nuanced. If you’re here, you know that merely writing an article and buying

Digital Marketing

Perplexity launches AI-powered Shopping Search

Perplexity is entering the ecommerce world with a new shopping feature for its U.S. paid customers. This move challenges big

Digital Marketing

Google AI Overviews ads seen on mobile search

The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S.

Digital Marketing

How to do audience research for SEO

To succeed in SEO, it’s essential to understand what your audience is searching for and why. Audience research goes beyond

Digital Marketing

How to combat rising CPCs and optimize your Google Ads ROI

Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages

Digital Marketing

The SEO career crisis is coming: Are you ready?

#opentowork – it’s the hashtag I keep seeing on LinkedIn from SEO professionals. Attached to this hashtag is a long

Digital Marketing

Everything you need to know

A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online. This guide covers everything you

Digital Marketing

Meta aligns platforms with ‘Views’ as primary content metric

Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram

Digital Marketing

Google to halt political ads in EU over new regulations

Google will stop serving political ads in the European Union by October 2025 due to new Transparency and Targeting of

Digital Marketing

Google Gemini app now available for iPhone users

Google published a standalone Gemini app for iPhone users on iOS, which can be accessed over here in the Apple

Digital Marketing

13 hard-hitting truths you need to hear

SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts,

Digital Marketing

YouTube unveils new tools to help brands tap into creator content & Shorts ads

YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to

Digital Marketing

Perplexity begins testing ads as sponsored follow-up questions

Sponsored follow-up questions will start appearing on AI answer engine Perplexity this week, the company announced. Rumored since April, we

Digital Marketing

Google boosts curation capabilities for Ad Agencies

Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate

Digital Marketing

Canonicalization and SEO: A guide for 2025

Canonicalization is a crucial yet often overlooked strategy in SEO, ensuring that search engines recognize the original source of content.

Digital Marketing

Google November 2024 core update rolling out now

Google released the November 2024 core update today. The update will take about two weeks to roll out, Google said.

Digital Marketing

Server access logs and SEO: Everything you need to know in 2025

Server access logs are a valuable but often overlooked SEO resource. They capture every request to a website, providing a

Digital Marketing

How to brief a content creator effectively for social search marketing

Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable

Digital Marketing

YouTube expands shorts monetization, adds new analytics features

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key

Digital Marketing

What it means for SEO and attribution

Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic

Digital Marketing

Google shifts Demand Gen audience categorization to ‘signals’

Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but

Digital Marketing

Google to unpause political election ads Nov. 11

Google will unpause its ban on political and election ads in the US that it set into place after the

Digital Marketing

Google sunsets Local Services Ads mobile app, shifts focus to web platform

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and

Digital Marketing

TikTok ban faces uncertain future under Trump’s return

President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save

Digital Marketing

What you need to know

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target

Digital Marketing

Google rolls out brand customization for Performance Max campaigns

Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements

Digital Marketing

What makes content go viral, backed by research

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the

Digital Marketing

Get more out of your webinars and virtual events

Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand

Digital Marketing

How does AI work in PPC?

PPC advertising has always been a data-driven field, but artificial intelligence (AI) is taking it to a new level. AI

Digital Marketing

Google AdMob launches new controls for high-engagement mobile ads

AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, launching in the

Digital Marketing

Maximizing your B2B paid media ROI with alternative platforms

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding

Digital Marketing

4 of the best technical SEO tools

If you’re looking to level up your SEO efforts, having the right tools is essential. This article explores four of

Digital Marketing

ChatGPT search officially launches

Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search

Digital Marketing

Everything you need to know in 2025

Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact

Digital Marketing

How to pick the right Google Business Profile categories

Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose

Digital Marketing

Google fixes supplemental feed limitation in Merchant Center Next

Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets.

Digital Marketing

Google updates crawl budget docs for large sites with differing mobile and desktop pages and links

Google added a new best practice in its crawl budget documentation to say it is best practice to ensure all

Digital Marketing

Google adds segmentation to Performance Max Asset Groups

Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited

Digital Marketing

AI Overviews and the road ahead

The SEO landscape is changing fast, and many of the tactics we rely on today are becoming obsolete. To keep

Digital Marketing

How content is critical to a winning ecommerce strategy

Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations,

Digital Marketing

Building your brand on Reddit, Quora, TikTok and more

Relying solely on Google for SEO is no longer enough. Expanding your SEO efforts to platforms like TikTok, Reddit and

Digital Marketing

18 creative ways to cut your cost-per-click

With Google processing 5.9 million searches every minute, optimizing your ad spend has never been more important. Instapage’s Guide to

Digital Marketing

How to implement a PPC campaign

Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many

Digital Marketing

Google tests new AI tool for large advertisers

Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new

Digital Marketing

Google Search Console performance report bug causes panic

Google Search Console’s performance reports are reporting today’s data by default, which means you are likely seeing close to zero

Digital Marketing

How to deal with SEO emergencies

I’m a strong proponent of a healthy work-life balance. When I have the capacity to switch off from work, I’m

Digital Marketing

How to develop PPC testing strategies

Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The

Digital Marketing

Using data to deliver tailored ad experiences

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands

Digital Marketing

How to level up your keyword strategy

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for

Digital Marketing

5 SEO trends for 2025

As we approach the end of 2024, the SEO landscape is already shifting, with even bigger changes on the horizon

Digital Marketing

How to set goals for your SEO team

Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined

Digital Marketing

YouTube adds channel-level ad category blocking controls

YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform. How it works:

Digital Marketing

Google Performance Max gets new AI-powered video creation, asset testing

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to

Digital Marketing

Use AI to supercharge your ABM campaigns

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to

Digital Marketing

How to prepare when nobody’s prepared

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before

Digital Marketing

Google Ads unveils Page-specific Assets for Performance Max

You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images

Digital Marketing

Google expands Travel Feeds in Search Ads

Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like

Digital Marketing

Google’s Local Services Ads feature raises cost concerns

A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How

Digital Marketing

Google shakes up leadership, Raghavan becomes Chief Technologist

Google CEO Sundar Pichai announced major leadership changes in a memo to staff on Thursday, reshuffling key positions and teams.

Digital Marketing

How to analyze PPC performance metrics

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the

Digital Marketing

How to optimize PPC customer acquisition cost for B2B

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually

Digital Marketing

Search traffic benchmarks report for 2024

Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial