What’s Really Holding You Back? (Hint: It’s Not the Market)


Let me share something personal with you…

I almost failed English in school.

That’s not an exaggeration—it’s the truth.

And for years, I told myself a story:
“I’m not a writer.”
“I’m not smart enough to write a book.”
“That’s for other people, not me.”

It was a quiet story, but a convincing one.

And like so many of the stories we tell ourselves, it shaped what I thought was possible.

So for decades, despite having knowledge, experience, and ideas that could help others…
I stayed silent.

Until one day, I started questioning the story.

The stories we tell ourselves

Every one of us carries a story.

Sometimes it’s inherited—passed down by teachers, parents, or peers. Other times, it’s crafted in the quiet corners of our self-doubt.

And here’s what I’ve learned:

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Note: The stories we tell ourselves will either imprison us or empower us. There is no in-between.

If you tell yourself you’re not creative… You won’t create.

If you believe you’re not capable…You won’t try.

If you tell yourself you’re not worthy…You won’t pursue the things that matter.

These stories don’t just influence how you think. They influence what you do.

And what you don’t do.

From “not a writer” to 9 published books

Fast forward to today – I’ve had nine books published, two of which have become international bestsellers, translated into seven languages.

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