What Is a Snapchat Public Profile and How Do You Create One?

Key Takeaways

• A Snapchat Public Profile expands your reach to the entire community, extending beyond just your friends.
• Public Profiles on Snapchat offer valuable insights into content performance, which can be beneficial for businesses and influencers.
• You must be at least 18 years old to create a Public Profile on Snapchat.

With a Public Profile on Snapchat, you can show off your creativity and personality to a larger audience. Here’s what the Public Profile on Snapchat is and how you can use it to your advantage.

What Is a Snapchat Public Profile?

A Snapchat Public Profile allows you to share your content with the entire Snapchat community, not just your friends and contacts. This means that anyone on Snapchat can view your content. Snapchatters who are not on your friend list can discover your profile when your stories appear on Spotlight. If users enjoy your content, they can choose to subscribe to your profile.

Creating a Public Profile on Snapchat can be helpful if you want to use the platform for more than just connecting with friends. If you are a business owner or a social media influencer seeking to expand your audience and build a community, having a Public Profile can be advantageous. The best part is that you can still choose to create private Snapchat stories with your friends if you want.

A Public Profile also gives you access to valuable engagement insights on Snapchat that can help you monitor the performance of your content. This includes metrics such as the total number of views, audience demographics, shares, and more.

How to Create a Public Profile on Snapchat

Unlike before, the ability to create a Public Profile is no longer limited to just verified Snap Stars. Now, nearly anyone on Snapchat can create a Public Profile, as long as they are 18 years or older and have had an account for more than 24 hours.

Snapchat won’t let you create a Public Profile if you have previously violated any of its community guidelines.

To create a Public Profile on Snapchat on your Android or iPhone, follow these steps:

1. Open Snapchat and tap the profile icon in the top left corner.
2. Tap My Public Profile and then hit Okay.
3. Enter your profile bio and location. Use the toggle to specify whether you want to show or hide your follower count on the profile.

Once you have set up your Public Profile, you can start adding new stories to it. Later, you can also add your top snaps in the Spotlight section for others to see when they visit your profile. Switch to the Insights tab to observe the graph of content engagement over the past 7 or 28-day period.

How to Edit, Share, or Delete Your Public Profile on Snapchat

You can fine-tune your Snapchat Public Profile whenever you want. You can also share its link with your friends and followers on other platforms. Here’s how:

1. Open Snapchat and tap the profile icon in the top left corner.
2. Tap on My Public Profile.
3. Tap the gear icon in the top right corner.
4. From this menu, select Edit Profile to change your account picture, bio, or location. Use the Share Profile option to share your profile link with others.

If you want to delete your Snapchat Public Profile, head to its settings page and tap the Clear Public Profile option at the end of the page. Doing so will erase your bio, stories, and profile information. Note that this won’t affect your regular Snapchat account in any way. Your private snaps, stories, and chats with friends will all remain intact.

And that’s pretty much all you need to know about Snapchat’s Public Profile feature. With a little effort, you can use Snapchat’s Public Profile to boost your online presence.