Unpacking the true cost of vertical housing

The conversation around Australia’s housing crisis often circles back to a familiar refrain: we need to build more homes.  

However, the reality on the ground paints a more complex picture where the push for vertical housing solutions like apartments is increasingly seen as misaligned with market demands and affordability.

The high cost of high-rise living

The mismatch between what is being built and what the market can bear is stark.

Apartments, once touted as a solution to urban density, are proving to be both expensive and inadequate for the needs of most homebuyers and tenants.

The construction cost for entry-level apartments in many urban centres across Australia has skyrocketed to approximately $10,000 per square metre, pushing the price of a modest 100m² apartment to over a million dollars.

Price points over $15,000/m² for half-decent new apartments are now increasingly common and are even higher still for quality locations in Sydney, Melbourne and on the Gold Coast.

Regardless of price these apartments are often too small, lacking sufficient storage and parking, and do not align with consumer preferences, particularly when compared to the more spacious and cost-effective detached homes.

Consumer pushback and market realities

The market’s response has been unambiguous.

Potential buyers, already stretched thin by the current economic climate, are balking at these high apartment purchase costs.

This chart shows that a new ‘cheap and cheerful’ apartment will cost a punter just over $1 million in southeast Queensland.

New Housing Prices Southeast Queensland

This works out to be around $10,500/m².

Yet a new house and land package in a middle-ring suburban infill location will set a buyer back $995,000 or around $5,000/m².

So, half the price of a poxy new apartment.

And if the new house and land package is an outer suburb the purchase price drops to under $750,000 or around $3,250/m².

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